Food Innovation
As a region, we are no stranger to success in producing food.
Our rich farmlands, smart technologies and routes to market have enabled a profitable and effective primary industry base we are proud of, with a demonstrable strong supply response to higher prices and continued demand growth.
This demand is set to continue with world demographics, pressures and risks from climate change, uncertainty around energy prices all putting pressure on food supply.
In short, the world needs to:
- produce enough food at affordable prices
- ensure capacity in terms of land and water to feed the world in 2050
- invent new technologies that can help use scarce resources more efficiently
- find ways to increase and stabilise crop and livestock yields
- investing enough in research and development for these breakthroughs to be available in time
- connect new technologies to the people who will need them most
Our enviable track record in research & innovation through the Crown Research Institutes and Massey University, coupled with an effective primary industry and proximity to the Asian population positions us well as a world player on the food innovation stage.
This is why food innovation, while an important part of our history, will have a significant part of our future.
